The Ursa Major Difference: Clean, Easy, Awesome
Born from a desire to create skincare that’s truly good for both people and planet, Ursa Major has developed a philosophy centered on three simple principles: clean ingredients, easy-to-use products, and awesome results. Their Fresh & Clean line embodies this approach perfectly, offering straightforward solutions for those seeking healthy skin without harmful additives.
“We create forest-powered skincare with proven ingredients—and no BS—so you can truly thrive, inside and out.”
What sets Ursa Major apart is their commitment to formulations that are 98.6-100% naturally derived, completely free of suspect chemicals, and both gluten-free and cruelty-free. The brand focuses on creating products with sublime textures and aromas that make skincare feel less like a chore and more like a moment of self-care.
Forest-Powered Ingredients That Deliver
The Fresh & Clean line harnesses the power of nature’s most effective ingredients. Each product contains carefully selected botanicals that provide exceptional benefits for the skin:
Alpine Botanicals
Sourced from pristine mountain environments, these plants have developed powerful protective properties to survive in harsh conditions. These same properties help strengthen and protect your skin.
Forest Actives
Ingredients like birch sap, cedar, and pine offer natural antimicrobial, anti-inflammatory, and hydrating benefits that help balance and rejuvenate skin without harsh chemicals.

Ursa Major is committed to transparency, clearly listing all ingredients and avoiding the vague term “fragrance” that often hides questionable components. Instead, they use essential oils and natural extracts to create their signature fresh, invigorating scents.
Bestselling Products in the Fresh & Clean Line
Ursa Major’s most popular products have earned their status through exceptional performance and glowing customer reviews. Here are the standouts that have become cult favorites:

Fantastic Face Wash
A super-fresh foaming cleanser that removes dirt and oil without stripping skin. Infused with cedar, spearmint, and lime, it leaves skin feeling clean, balanced, and refreshed.

Golden Hour Recovery Cream
An incredibly nourishing yet fast-absorbing face cream that repairs and hydrates skin overnight. Rich in sea buckthorn, calendula, and black currant, it helps restore skin’s natural balance.

Essential Face Wipes
Individually-wrapped bamboo face wipes that cleanse, exfoliate, soothe, and hydrate in one simple step. Perfect for travel, post-workout, or anytime you need a quick refresh.
Fresh & Clean Solutions for Every Skin Type
One of Ursa Major’s strengths is creating products that work effectively across different skin types. Their Fresh & Clean line offers solutions for various skin concerns:
For Oily/Combination Skin
- Fantastic Face Wash
- Essential Face Tonic
- Fortifying Face Balm
For Dry/Sensitive Skin
- Making Moves Milky Cleanser
- Golden Hour Recovery Cream
- Mountain Glow Serum
For Aging Concerns
- Brighten Up Vitamin C Serum
- Forest Alchemy Eye Cream
- Alpine Rich Cream

Find Your Perfect Fresh & Clean Routine
Discover the ideal combination of Ursa Major products for your unique skin needs.
Spotlight: Brighten Up Vitamin C Serum

This concentrated brightening serum is a standout in the Fresh & Clean line, delivering powerful results for radiant, even-toned skin. Formulated with 15% vitamin C, the serum effectively targets dark spots, dullness, and uneven skin tone.
Key Benefits:
- Brightens and evens skin tone
- Reduces appearance of dark spots
- Boosts collagen production
- Protects against environmental damage
- Absorbs quickly with no sticky residue
Commitment to Sustainability
Ursa Major’s dedication to clean beauty extends beyond their formulations to their environmental practices. The brand has implemented several initiatives to reduce their ecological footprint:

Packaging Innovations
- Bottles with at least 50% PCR content
- FSC certified paper stock for secondary packaging
- Minimal packaging design to reduce waste
- Certified Plastic Negative status
Production Practices
- Over 90% of cartons produced at a carbon neutral facility
- 100% renewable energy used in manufacturing
- Earth-safe ingredients that pose no threat to soil or marine life
- Continuous improvement in sustainability metrics
By choosing Ursa Major’s Fresh & Clean line, you’re not just making a positive choice for your skin but also for the planet. Their commitment to sustainability aligns with the growing consumer demand for brands that prioritize environmental responsibility.
Building Your Fresh & Clean Routine
Creating an effective skincare routine with Ursa Major’s Fresh & Clean line is simple. Here’s a recommended daily regimen that delivers maximum results with minimal effort:
Morning Routine
- Cleanse: Fantastic Face Wash or Making Moves Milky Cleanser
- Tone: Essential Face Tonic
- Treat: Brighten Up Vitamin C Serum
- Hydrate: Fortifying Face Balm
- Protect: Force Field Daily Defense Lotion with SPF 18
Evening Routine
- Cleanse: Fantastic Face Wash or Making Moves Milky Cleanser
- Exfoliate: Bright & Easy 3-Minute Flash Mask (2-3 times weekly)
- Tone: Essential Face Tonic
- Treat: Mountain Glow Serum
- Nourish: Golden Hour Recovery Cream

Pro Tip: For on-the-go freshness, keep Essential Face Wipes in your bag, gym locker, or travel kit. They’re perfect for a quick refresh and contain the same powerful ingredients as the full-size products.
What Users Are Saying
The Fresh & Clean line has earned rave reviews from customers who appreciate both the performance and philosophy behind Ursa Major’s products:
“Its formulas are hugely effective. An absolute game-changer for my sensitive skin.”
“Fast becoming an affordable favorite. The Essential Face Wipes are perfect for my active lifestyle.”
“Amazing and full of certified goodness. My skin has never looked better since switching to Ursa Major.”

Frequently Asked Questions
Are Ursa Major products suitable for all skin types?
Yes, Ursa Major skin care products are crafted to cater to a broad spectrum of skin types. Whether you have oily, sensitive, combination, or dry skin, you’ll find their offerings to be both effective and gentle. With a commitment to clean beauty, Ursa Major avoids potentially harmful ingredients, making their products suitable for those with sensitive skin. As with any skincare product, it’s always best to patch test a new product first.
Are Ursa Major products tested on animals?
No, Ursa Major products are not tested on animals. The brand is committed to cruelty-free principles and follows strict animal welfare practices. They also offer many vegan options and closely regulate the inclusion of animal-derived ingredients in their offerings.
How quickly will I see results with Ursa Major Fresh & Clean products?
Many users report noticeable improvements within the first few days of use, particularly in terms of skin clarity and texture. For more significant concerns like hyperpigmentation or fine lines, consistent use over 4-6 weeks typically yields the best results. The Fresh & Clean line is designed to work efficiently without harsh ingredients that can cause irritation.
Experience the Fresh & Clean Difference
Ursa Major’s Fresh & Clean Skin Care line represents a breath of fresh air in the often complicated world of skincare. With their commitment to clean, effective formulations and sustainable practices, they’ve created products that deliver real results without compromise.
Whether you’re new to natural skincare or looking to upgrade your existing routine, Ursa Major offers a straightforward approach that makes achieving healthy, radiant skin easier than ever. Their forest-powered ingredients work in harmony with your skin to address concerns while providing a truly sublime experience.
Ready to transform your skincare routine?
Discover the power of Ursa Major’s Fresh & Clean line and experience the difference for yourself.
